A great piece about Newt's campaign's social media strategy

(Another post I had to keep pushing back with all the news.)

Last week, Newt held a Team 10 Townhall in Pasadena, California (which I had a post about here). During the event, Chris Guzman (@christopherguz on Twitter), who was attending, started to tweet quotes of Newt. Newt 2012's Campaign account, @Newt2012HQ, started re-tweeting Chris.

Chris wrote a post about it. Go read the whole thing please, but here is an excerpt:

As I was tweeting out the Speaker’s remarks in 140 character increments or less, the official Twitter account for his election campaign picked up on my tweets to retweet them to their online audience (see screenshot above). In addition to retweeting me throughout the night, the campaign involved others tweeting about the event by retweeting them as well.

His online strategists clearly understand what it means to have a people-powered online campaign. After all, retweeting his supporters is not only earned media for Mr. Gingrich, but it also demonstrates that the campaign trusts his supporters. That. is. MONEY!

I appreciate Speaker’s emphasis on utilizing direct media (a.k.a. new media) throughout his campaign from the very start. He announced via Twitter and Facebook that he would be joining the 2012 campaign.

You can watch the Townhall here.

(Video) Newt at Team 10 Townhall in Pasadena Tuesday

Part 1.

Part 2.

Pictures and Tweets from Newt's Tea Party Townhall in California

Tonight, Newt hosted his first Team 10 townhall meeting in Pasadena, California.

Here are some tweets that were re-Tweeted by the campaign's account:

A few from @christopherguz:

Newt introduced by Tea Party leader as "the only man who has balanced a federal budget in our life time."

"Immediately repeal the Dodd-Frank bill"- @newtgingrich

Crowd erupts in applause to @NewtGingrich's call to repeal #ObamaCare.

"I'm not asking you to be for me. I'm asking you to be with me." @newtgingrich

@newtgingrich tells crowd "I'm going to need you for the next 8 years"

A couple from Newt's Coalitions Director:

Overflow crowd at our first Team 10 Town Hall in Pasadena, CA.

He included a picture of the crowd:

Newt: Everyone who was responsible for the decision to raid Gibson Guitars should be fired

Another picture of the crowd was attached:

Newt: the center of sovereignty is the citizen, not the government

And two more Tweets, these from a CBS/National Journal reporter:

Gingrich's campaign seems alive and well in Pasadena, CA, where a standing-room-only crowd of Tea Party members are applauding proposals.

A black woman at Gingrich's Tea Party town hall gets big round of cheers for opening with,”good evening Mr. Speaker and my fellow racists.”

(Just love that one!)

And one more picture: