Wednesday, July 6, 2011

How Newt will structure his campaign

Newt's campaign will not re-hire the same kind of expensive consultants who, on top of their own salary, spent the campaign into debt. Instead, they will get a boost from what Jason Clayworth calls "professional volunteer[s]." Former U.S. Representative Greg Ganske of Iowa is the latest example. He will serve as the Iowa finance chair of Newt 2012.

A few quotes from Clayworth's article:
"Reviews are being made and it’s possible that paid Iowa campaign staff will be hired but the center of the team will focus largely upon volunteers, Hammond said."
"As a campaign we have a lot of confidence in people who voluntarily come forward," said spokesman R.C. Hammond. "It's empowering and tough to question the dedication of a volunteer who is coming forward and saying, 'I want to help you.'"
"In addition to multiple ground-level supporters, several well-known Iowa political types have also stepped forward including Rep. Jeff Kaufmann, R-Wilton as Gingrich’s Iowa senior policy adviser and House Majority Leader Linda Upmeyer, R-Garner, the campaign’s Iowa campaign chairwoman."
Gingrich has a proven track record as a fundraiser: He raised more than $250,000 for Iowa GOP candidates in the last election cycle, Ganske noted.

Ganske said he believes Gingrich can revamp his campaign and become a major player in the Iowa caucuses by focusing on small events and gatherings that will cost the campaign little money but build his support.
R.C. Hammond also said that Newt will be in Iowa for 16 of the next 45 days.

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